Expertise: Branding and Naming Conventions

Toronto Airport Neighborhood Identity Project

Hospitality leader HMSHost worked with Brian McClure to name, market and brand unique travel dining locations at Toronto Pearson International Airport. Destinations are named and themed around specific well-known Toronto residential and commercial neighborhoods, capturing the spirit and reputation for some beloved parts of the city, strategically imagined collectively as a "modern mosaic."

Celebrating Neighborhood Identities

Demographic and market research, graphic design and branding directed by Brian McClure, Executive Producer for StudioBDC.