Kinfolk Communities
CASE STUDY
1. The Challenge
Richmond’s youth were facing deeply rooted systemic challenges—malnutrition, gang violence, incarceration, and limited educational opportunity. Kinfolk Communities needed a bold, transformative campaign to educate, uplift, and reconnect families while offering new, healthy paths forward.
2. Our Approach
StudioBDC partnered with Kinfolk and key community leaders—including Mayor Levar Stoney and Superintendent Jason Kamras—to produce a multi-layered educational campaign focused on storytelling, empowerment, and visibility:
Video Series: Ten impactful videos featuring educators and community voices that made health and nutrition both relatable and actionable
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Branding: A new visual identity to represent resilience, unity, and hope
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Outreach Campaigns: Strategic promotions to drive turnout at workshops, events, and family-centered programming
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3. The Results
The campaign’s success was reflected in renewed energy, stronger engagement, and tangible community impact:
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Families participated in growing numbers at health and education events
A surge in new families accessing Kinfolk’s programs and support
Youth were provided alternatives to harmful cycles, building a sense of purpose and resilience
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4. Why It Mattered
This collaboration proved that creative strategy and authentic storytelling can catalyze real change. Together, Kinfolk and StudioBDC helped reshape the narrative for Richmond’s youth—laying the groundwork for healthier, more empowered communities.