KinderHaus Childcare
CASE STUDY
1. The Challenge
The pandemic caused a dramatic drop in enrollment, leaving KinderHaus with quiet classrooms and a nearly empty waitlist. They needed to rebuild visibility, re-engage the community, and support new health-focused goals.
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2. Our Approach
StudioBDC partnered with KinderHaus and local leaders to create a multi-layered transformation:
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Video Series: 10 short-form videos featuring educators and community voices
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Brand Refresh: New logo and visual identity
Promotions: Campaigns to drive event attendance and awareness
3. The Results
The impact of the campaign was immediate and deeply felt across the community.
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Families returned, re-energizing the waitlist
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Workshops and events saw increased turnout
KinderHaus reestablished itself as a pillar of health education in Richmond
4. Why It Mattered
This collaboration turned adversity into community revival. It demonstrated the power of creative media, authentic voices, and strategic branding in driving real-world outcomes.