Kelley W. Powell
CASE STUDY
1. The Challenge
Despite her success as a leader, mentor, and bestselling author, Kelley’s personal brand lacked the clarity and emotional resonance needed to elevate her presence and fully communicate her transformative impact. She needed a visual and narrative identity that matched the depth of her work.
2. Our Approach
StudioBDC partnered with Kelley to create a personal brand that reflected her authenticity, strength, and human connection—then brought that brand to life through cinematic storytelling and thought leadership positioning:
Confidence & Presence Coaching: Refined her on-camera presence to align with her vision and message
Professional Photoshoot: Captured her warmth, strength, and executive presence
Testimonial Interviews: Filmed industry leaders across tech, finance, and education reflecting on Kelley’s mentorship
Flagship Video: Produced a cinematic brand film highlighting her unique ability to inspire transformation in people and businesses
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3. The Results
The campaign unlocked new clarity, credibility, and opportunity:
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Kelley’s brand became polished, confident, and deeply resonant
She received offers for CEO roles, keynote stages, and paid board positions
Her book gained traction with new readers who were drawn to her now-visible presence
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4. Why It Mattered
Kelley’s story, told with clarity and heart, became a magnet for aligned opportunities. StudioBDC demonstrated the power of strategic personal branding—helping her step fully into her legacy, and making her impact unmistakable.